In most cases, we have been taught that loyalty is a good thing. It is even rewarded. For example, a kid that goes to the same school from nursery until high school graduation is typically given a loyalty award. Some companies give incentives to employees on the anniversaries of their employment. But these days, that isn't always the case.
Take the case of the telco industry. While I won't ever criticize their aggressive campaigns to bring in new subscribers, I would however like to ask why old subscribers, loyal subscribers aren't given the same treatment? Shouldn't companies be working as hard to keep their current subscribers happy as well? Of course I don't mean it in the literal sense, because that might not work all the time. But at least try to offer your loyal customers something close/applicable to what you're willing to offer someone new.
Prepaid vs Postpaid:
Kind of the same thing. I'm not asking that promos for prepaid consumers be lessened, I am however wondering why postpaid consumers seem to get the shorter end of the stick? Most of the time, it's either a promotion is only applicable to prepaid consumers, OR it takes months before the same promotion is valid for postpaid users as well. Perhaps there is an explanation, and I'm all ears. No one wants to feel like they're not being valued by a service provider that they PAY for. Sadly, there is no real competition when it comes to this issue. They are all the same. So opting to change providers isn't really an answer.
While I've always been optimistic about many things in life, including the state of our country, this culture however has me thinking that it is sadly an aspect that won't be seeing change for a while.
